Address：徳島県三好市東祖谷菅生204

Phone：0883-67-5276

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Phone：080-6282-3612

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Phone：080-5660-4001

Visitors can experience the traditional lifestyle and customs that have been passed down for generations in the Iya region. After once leaving the area, the owner returned to their hometown with a strong wish to preserve Iya’s traditions and pass them on to future generations. Through these hands-on experiences, guests are invited to truly feel the everyday life and culture rooted in the local community.Experiences■ Iya Green Tea & Roasted Tea Tasting Enjoy a comparison of Iya sencha (green tea) and house-roasted hojicha. Even when made from the same tea leaves, different roasting methods create distinct aromas and flavors.■ Visit to the Mountain Deity Shrine Take part in a local custom by visiting a small mountain shrine dedicated to the mountain deity, traditionally worshipped by each household. Participants walk along a forest path from the village to the shrine, offering rice cakes and sake while experiencing the quiet presence of nature. After the prayer, the offered rice cakes are taken home—a meaningful tradition that expresses gratitude and symbolically receives the blessings of the deity.

Address：三好市山城町上名１９６

In the mountainous region of Oboke, our tea fields stretch across steep, beautifully terraced slopes. Taking full advantage of the unique climate of the mountain valleys — including the sharp temperature differences between day and night — we are committed to pesticide-free cultivation. From growing and harvesting to processing and sales, every step is handled in-house with great care.Each harvested tea leaf is carefully selected and processed to achieve a harmonious balance of aroma, umami, and gentle astringency. Guided by our desire to provide tea that can be enjoyed with complete peace of mind, we craft fragrant, high-quality tea with dedication and sincerity.Nurtured by the abundant blessings of nature, our tea offers a truly soothing moment for both body and soul. We invite you to experience a cup that can only be found here — shaped by the nature of Oboke itself.Our tea is available at souvenir shops throughout Miyoshi City and through our official website.

Address：徳島県三好市東祖谷落合651-16

Phone：0883-88-2944

Address：徳島県三好市山城町上名1083-8

Phone：0883-84-2737

Address：徳島県三好市東祖谷菅生見ノ越205-8

Located at Minokoshi, the trailhead of Mt. Tsurugi (1,955 m), one of Japan’s 100 Famous Mountains, this craft brewery stands at a remarkably high elevation — a rarity even nationwide. Using the ultra-soft water of sacred Mt. Tsurugi, the brewery creates craft beers that highlight the water’s naturally gentle character while embracing the unique climate of this mountainous region.Each batch is brewed in small quantities with meticulous care and an uncompromising dedication to quality and flavor. The lineup features a diverse range of styles — from richly aromatic brews and beers with deep, layered bitterness to light, refreshing varieties with a smooth finish.Rooted in nature and local resources, the brewery produces distinctive beers that reflect the spirit of the land. These include beers crafted using thinned cedar wood and others created in collaboration with local sake breweries. A portion of the proceeds from beers made with thinned timber is donated to nonprofit organizations, reflecting an ongoing commitment to environmental stewardship and community support.The brewery also features a gallery space, and visitors can observe the brewing process through glass panels, offering insight into the craftsmanship behind each bottle. Guided by the philosophy of “making nature more enjoyable,” the brewery provides the perfect companion for hiking, outdoor adventures, and travel — a drink that enhances each memorable moment.We invite you to stop by casually, feel close to nature, and experience this unique destination.*Note: Scheduled to open in Spring 2026.

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Phone：0883-72-0126

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